Thursday, March 20, 2014

Spring Cleaning Your Customer Marketing List

Warm weather means more than just a clean house, it also means spring cleaning for your business. And one item on your checklist should be cleaning your marketing list. 

As important as it is to have a customer marketing list (or prospect list), it is just as critical to
e-mail marketing

make sure that you have a clean one. This means removing people who do not read, or are no longer interested, in getting your emails or advertisements. You should clean your customer list at least twice a year.

This includes removing 

  • Duplicates
  • Inactive customers. Take off customers who are no longer active customers. Save that list separately for any future win-backs programs.
  • Unsubscribes. Most email marketing providers will automatically remove people who have unsubscribed from your marketing list, however, it’s also important to update any internal databases and/or lists you may have.

A clean list means
  • Fewer (spam) complaints. 
  • Better return on your marketing dollar and efforts – many email service providers charge you based on the size of your customer list. 
  • Higher engagement. People who get your emails and advertisements actual want to hear from you. 
  • Better brand image.

Happy cleaning!

Wednesday, March 19, 2014

Answering the Need for Short Duration & Dialer Termination

girl on headset Outbound call centers, specifically those using IVRs, predictive dialers, auto dialers, voice broadcasting, or robocalls require a long distance service provider that not only provides quality and low cost voice service, but without short duration penalties. These types of call centers can average thousands, if not millions, of minutes in traffic each month. Choosing the wrong long distance service provider can cost you THOUSANDS of dollars each month.

If you are a business customer, such as a credit card company, pharmacy or political  organization, that  automates their calls, you require a service provider that can answer the need for short duration and dialer termination.

At TouchTone, we understand that not every customer is created equal. That is why our call center services are customized to fit each individual customer's needs. Choose your platform, carrier, or connect directly to TouchTone's switch. You can count on TouchTone to deliver consistent, quality voice termination for your demanding call center needs.

Call Center/Short Duration Voice Termination
• Flat rate or NPA/NXX billing available
• No short duration penalties or surcharges for incomplete calls

• Tier 1/multi-carrier network options  
• High ASR
• High CPS capability
• 6/6 second billing
• No volume commitments 
• POI billing available
• 24/7 in-house NOC support
• International dialer termination

• Toll-free numbers available

Call center rates and more information

Tuesday, March 4, 2014

History of the @ sign

It was once considered a letter in the English language. The Chinese call it a little mouse, Danes & Swedes call it 'elephant's trunk', Germans a spider monkey, and Italians a snail. Israelis pronounce it 'strudels' and the Czechs say 'rollmops’. What is it? 

The @ sign!

@ signWhile in the English language, @ is now referred to as the "at sign," other countries have different names for the symbol (commonly associated with either food or animals – see list below for more names for the @ sign).

But by modern standards, the @ symbol is now commonly used and accepted around the world in e-mail transmissions/emails and Twitter handles. But today’s definition of @ wasn’t recognized until 1972, when Ray Tomlinson sent the first electronic message (e-mail) using the @ symbol to denote sending message from one location (computer) to another location (computer) -- user-name@name-of-the-computer.

But before the @ sign became what we know it today, the sign has a long and ambiguous history.

One theory states that medieval monks looking for shortcuts while copying manuscripts changed the Latin word for “toward” (ad) to “a” with the back part of the “d” as a tail to shorten the amount of pen strokes (resulting in the @ sign).

Other linguists will argue that the @ symbol is a more recent development, appearing sometime in the 18th century as a symbol used in commerce to indicate price per unit, signifying “at the rate of.” For example, 10 pigs @ $1.

In 2000, documents were discovered from the 14th century that showed the @ sign to indicate a measure of quantity.

Its true origin is still up for debate. Today, the @ sign has been inducted into the permanent collection of the Museum of Modern Art, which said its modern use as an example of “elegance, economy, intellectual transparency, and a sense of the possible future directions that are embedded in the arts of our time.”

William F. Allman (September 2012). The Accidental History of the @ Symbol. Retrieved from

Meanings Around the World for @

  • Afrikaans - In South Africa, it is called aapstert, meaning "moneky's tail"
  • The Arabic word for @ is fi, the Arabic translation of atBosnian, Croatian and Serbian - In these countries, it is referred to as the "Crazy I" 
  • Cantonese - In Hong Kong it is generally referred to as "the at sign," just as in England and America
  • Catalan - In Catalonia, it is called arrova, a unit of weight
  • Czech - In the Czech Republic, it is called zavinac, meaning "rollmop," or "pickled herring"
  • Danish - It is called alfa-tegn, meaning "alpha-sign" or snabel-a, meaning "elephant's trunk" or grisehale, meaning "pig's tail"
  • Dutch - Since English is prominent in the Netherlands, the English "at" is commonly used. However, the Dutch also call it apestaart, meaning monkey's tail," apestaartje, meaning "little monkey's tail" or slingeraap, meaning "swinging monkey"
  • French - In France, it is called arobase the name of the symbol. It is also referred to as un a commercial, meaning "business a", a enroule, meaning "coiled a", and sometimes escargot, meaning "snail" or petit escargot, meaning "little snail"
  • German - In Germany, it is called Affenschwanz, meaning "monkey's tail" or Klammeraffe, meaning "hanging monkey"
  • Greek - In Greece, it is called papaki, meaning "little duck"
  • Hebrew - It is shablul or shablool, meaning "snail" or a shtrudl, meaning "strudel"
  • Hungarian - In Hungary, it is called a kukac, meaning "worm" or "maggot"
  • Italian - In Italy it is called chiocciola, meaning "snail" and a commerciale, meaning "business a"
  • Japanese - In Japan, it is called atto maaku, meaning "at mark"
  • Mandarin Chinese - In Taiwan it is called xiao lao-shu, meaning "little mouse," lao shu-hao, meaning "mouse sign," at-hao, meaning "at sign" or lao shu-hao, meaning "mouse sign"
  • Norwegian - In Norway, it is called either grisehale, meaning "pig's tail" or kro/llalfa, meaning "curly alpha." In academia, the English term "at" is widely used
  • Polish - In Poland, it is called malpa, meaning "monkey." It is also called kotek, meaning "little cat" and ucho s'wini, meaning "pig's ear"
  • Portuguese - In Portugal it is called arroba, a unit of weight
  • Romanian - In Romania, it is called la, a direct translation of English "at"
  • Russian - Russians officially call it a kommercheskoe, meaning "commercial a", but it is usually called sobachka, meaning "little dog"
  • Spanish -- Like in Portugal, in Spain it is called arroba, a unit of weight
  • Swedish - The official term in Sweden is snabel-a, meaning "trunk-a," or "a with an elephant's trunk"
  • Thai - There is no official word for it in Thai, but it is often called ai tua yiukyiu, meaning "the wiggling worm-like character" 
  • Turkish - In Turkey, most e-mailers call it kulak, meaning "ear"

The History of the @ Sign (June 24, 2010). Retrieved from