As important as it is to have a customer marketing list (or prospect list), it is just as critical to
This includes removing
- Inactive customers. Take off customers who are no longer active customers. Save that list separately for any future win-backs programs.
- Unsubscribes. Most email marketing providers will automatically remove people who have unsubscribed from your marketing list, however, it’s also important to update any internal databases and/or lists you may have.
- Fewer (spam) complaints.
- Better return on your marketing dollar and efforts – many email service providers charge you based on the size of your customer list.
- Higher engagement. People who get your emails and advertisements actual want to hear from you.
- Better brand image.